Navigating the world of entrepreneurship, especially as a mom engaging in the business realm, can often feel overwhelming. Yet, the distinction between being overlooked and fully booked lies in your brand authority. As shared on the "Making of a Mompreneur" show, the importance of establishing visibility and authority in the online space is undeniable. Rasheeda Green, founder and CEO of Get Coaching, along with special guest Stephanie Treasure, delves into strategies on how mompreneurs can build their brand authority to attract clients, secure speaking gigs, and gain media features—all without having to compromise their personal lives.

Welcome back to Making of a Mompreneur, where our focus is on empowering moms to build businesses that fulfill their dreams without neglecting family duties. As your host, Rasheeda Green, my mission is to support moms in scaling their online businesses through our community and resources like the Digi Mompreneur Academy.

Today, we're focusing on "Booked, Featured, and Paid: How to Elevate Your Brand Authority for More Clients & Visibility". This topic is essential for every mompreneur aiming to create impact and get paid their worth. We are delighted to have Stephanie Treasure, an online marketing mentor and business strategist with over 15 years of experience. Stephanie has guided clients through successful launches, securing media features, and achieving business recognition. Her insights on how to build a brand even when starting small are invaluable.

Understanding Brand Authority

Stephanie Treasure defines brand authority as the power your personal and business brand hold in your industry. It involves being known and respected for the results you deliver and the expertise you offer. When people associate your name with particular strengths—for instance, Rashida Green with mompreneur business growth—you're demonstrating brand authority.

But how can you tell if you're reaching that level of authority? If prospects quickly turn from curious visitors to committed clients without requiring excessive persuasion, you're on the right path. Conversely, if your promotional efforts aren't resulting in sales or engagement, it might be time to enhance your branding strategy.

Key Strategies to Elevate Brand Authority

Stephanie offers three pragmatic strategies for mompreneurs to elevate their brand authority:

1. Speaking Engagements: Speak at live or virtual events, podcasts, and summits. These platforms allow you to showcase your expertise, reaching broader audiences who will see you as a thought leader. Creating a signature talk on topics your ideal clients care about is a great way to start.

2. Collaborations: Joint ventures or collaborations with fellow business owners can expand your reach. Consider organizing podcast interviews, panels, or shared events. Collaborations introduce you to new audiences and provide cross-promotion opportunities.

3. Authority Video Marketing: Utilize video content to discuss key industry topics, share client success stories, and display your expertise. Videos provide a dynamic way to engage audiences and reinforce your brand's authority and personality.

Final Thoughts

Your path to becoming booked, featured, and paid begins with intentional visibility and authority within your business space. Whether through speaking engagements, collaborations, or strategic video content, take steps to position yourself as the go-to expert in your field. Remember, it's not about ego but serving and providing value to your audience, leaving a positive and lasting impression.

Through consistent application of these strategies, mompreneurs can elevate their business visibility and authority, ultimately leading to more clients and opportunities. Whether you're a coach, content creator, or manage a product-based business, making your brand known is essential for maximizing potential.

For more insights and tips, make sure to explore the visibility cheat sheet from Stephanie Treasure, designed to help business owners get fully booked with practical strategies tailored for immediate implementation.

Stay tuned with Making of a Mompreneur for more empowering stories and tactics to flourish in your business endeavors. If there are specific topics you’d like covered, leave a comment, and let's grow together!