Introduction

Hey Mompreneurs, the countdown to Black Friday is on! If you're feeling overwhelmed and not quite ready, take a deep breath. You still have time to make it happen. This blog is your Black Friday SOS, a step-by-step guide to achieving quick wins even if you're starting at the last minute. Let's simplify your offer, promote it effectively, and sell with confidence—without the burnout.

Simplify Your Offer

Focus on a Hero Offer

The last thing you want is to overwhelm yourself or your audience by offering too much. Identify your "hero offer"—the product that has been your best seller or is easiest to deliver. Ask yourself, "If someone only bought one thing this weekend, what would change their life the fastest?" This simplifies the choice for your customers and increases your chances of making that quick sale.

Create Bundles Without Stress

Avoid creating new products. Instead, inventively bundle existing ones to offer something new without the stress of starting from scratch. Examples include pairing a printable planner with a short coaching call or combining a bestselling candle with a journal. Give it a catchy seasonal name to draw more attention.

Price with Purpose

Sales aren’t just about discounts; they're a strategy. Offer a generous yet profitable discount. For digital products, this might mean a 25-45% discount. For physical items, focus more on bundling value rather than deeply cutting prices.

Set Goals and Deadlines

Define your success by setting clear goals—like 15 sales or five new members. Establish your sales duration (Black Friday through Cyber Monday, for example) and stick to it to create urgency. This clarity will focus both you and your customers.

Spread the Word Fast

Engage Your Warm Audience

Kick off your promotion with those who already love your products. Send a heartfelt email to your existing customer base or make a post to your loyal followers on social media. Let them know you've crafted something special just for them.

Leverage Social Media

Visibility is key. Go live or post reels and stories daily until Cyber Monday. Suggested topics include announcing your offer, sharing the story behind it, highlighting customer testimonials, and creating urgency as deadlines loom. Speak as if you're chatting with a friend—authenticity resonates.

Collaborate and Cross-Promote

Expand your reach by partnering with a fellow mompreneur. Share each other's top products and introduce yourselves to fresh audiences.

Use Email Lists Effectively

Lean into your email connections by sending pre-Black Friday and during-sale emails. Small, personalized messages in DMs can also work wonders if done sincerely.

Sell with Service

Shift from Hustle to Help

Approach your promotions as an opportunity to help someone rather than just make sales. Every product should solve a problem—whether it’s time, stress, or organization—to ensure it’s seen as a blessing.

Create a Smooth Buying Experience

Ensure your links, checkout pages, and delivery systems are functional. Broken links or unmet shipping expectations can quickly ruin a customer experience. Make sure every step of their purchase is seamless.

Add Personal Touches

Include thank you notes or digital bonuses in every order to foster loyalty. Send a follow-up thank you email after a purchase for added warmth.

Protect Your Peace

Draw boundaries around your work time. Decide when you'll be offline and use affirmations to maintain peace. Celebrate every win, big or small, because each one contributes to the dream.

Conclusion

You're not behind. You're exactly where you need to be. Finish preparing your Black Friday plan by simplifying offers, spreading the word quickly, and selling with a service mindset. Seek to build boldly and walk with confidence and calm.

Keep pushing forward, Mompreneurs. You’ve got this! Until next time, keep building boldly, love deeply, walk in faith and flow. Remember, you are not behind; you’re becoming the best version of yourself.